Spotlight: Bexey

Today, the spotlight is on UK rap artist 'Bexey' as he continues to push his unique brand of Hip-hop in America and finally win the support of music fans in the UK.

Bexey has been pretty 'under the radar' until recently, releasing his singles and music videos through Worldstar Hip-Hop.

I had never heard of Bexey until earlier this year when one of his videos caught my eye as I scrolled through the latest on WSHH.

As a young white male with outlandish hairstyles, face tattoos and piercings, Bexey seemed to have more of a gothic aesthetic than a Hip-hop one, nonetheless, upon a listen his music is still fell within the rap genre.

Bexey stated in a recent interview he did on 'Sway in the Morning' that his first ever show he played was in Hollywood and that he is more embraced in the states than in his own country. But there is a reason why.

When listening to tracks such as 'Tru Colours' you instantly hear a distinctly American accent and in an age where UK artists embrace their accents it's easy to see why UK fans may not have instantly gravitated to him.

In the 'Sway in the Morning' interview, host Sway even admits he believed Bexey to be an American artist. However, Bexey puts it down to "global influences" and wanting to reach "a global audience".

As an Essex native one would wonder why he didn't choose to promote himself through more local urban media outlets such as SB.TV, GRM Daily or LinkUp TV. Nonetheless, he's breaking the US market quietly and unbelievably no one in the UK seems to be noticing.

Bexey dominates a unique space from his look to his sound, he has released a number of experimental tracks that could easily stand up to some of the generic trap singles more well-known UK artists are currently releasing.

Singles like 'Come Alive' and 'Spooky Electrick' from his short album 'Spooky Electrick' really capture the goth hip-hop fusion with the latter single having a heavy rock influence.

With Bexey, the only thing that might prevent him from achieving that UK following is the accent issue. It takes the authenticity and integrity out of his music knowing he is putting on an American accent and abandoning his actual voice for a more commercial viable one.

Regardless, Bexey is definitely an artist to watch out for as an emerging artist with a unique sound and look.